Just as an apostrophe omits what is unnecessary in language, we strip away the excess and leave only what matters.Rather than showing more, we choose what deserves to remain. We believe that clarity is what gives a brand its strength.
A’postrophe uncovers the essence of a brand’s story and shapes it into its clearest, most distilled form.Own what matters. Leave out what doesn’t. We live in an era filled with brands. Yet few have a voice distinctly their own — or a clear reason to exist.

A’postrophe begins with the apostrophe itself: a mark that completes ownership. We define who a brand belongs to, what it stands for, and why it exists, then translate that into a clear visual language. Helping brands discover an identity of their own — and truly own it. 

That is the direction A’postrophe pursues.
"Who's it, what's it and why's it"

A’postrophe®

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Based in Newyork & Seoul

@apos.works
contact@aposworks.com

STUDIO SERVICE

Brand Strategy

Positioning
Concept
Naming

Brand Story
Voice & Tone
Architecture

Brand Identity

Verbal Identity
Visual Identity
Logo / Symbol
Typography

Color System
Graphic Language
Art Direction
Brand Guidelines

Brand Experience

Packaging
Editorial
Digital
Website / UI

Social Media Campaign
Spatial Graphics
Signage

Creative Production

Campaign Visual
Photography
3D Graphics

Motion Graphics
AI Creative
Content Design

EDUCATION

2020 — 2024

Hongik University
B.F.A. Communication Design
Seoul, South Korea

2026 — 2028

Pratt Institute
M.S. Packaging,
Identities & Systems Design
New York, NY